The whole idea of copyright and patent law is that people won’t
create or invent things without incentives. If people can just swoop in
and make copies, the reasoning goes, these necessary incentives will
be lacking. This is the classic economic argument for intellectual
property law. And it makes perfect sense. But it turns out to be wrong.
Without anyone really noticing it, the primary rationale underpinning intellectual property law has become hollow. New strains of
thinking in the fields of economics, psychology, and business management studies now debunk the long-venerated idea that legal
authority must provide some artificial inducement to artistic and
technological progress. At the same time, the incentive theory is being roundly contradicted by the deluge of citizen-produced digital
content that is distributed over the internet without any expectation
of compensation. These unfolding events confirm the view that has
developed among social scientists: External rewards are, as a general matter, unnecessary for the flourishing of arts, entertainment,
and technology.
Contrary to orthodoxy, the great driver of artistic and technological progress is not external, but internal. Call it
inherent motivation.
People have an intrinsic drive to create. Business firms have natural
reasons for innovating. The idea of inherent motivation may be counter-intuitive, but the evidence is compelling. Survey-based studies
and even controlled experiments have confirmed this view time and
time again. Astonishingly, when it comes to the psychology of the individual, there is even evidence that extrinsic rewards have the opposite of the intended effect and can actually defeat inherent motivation, thus inhibiting creative and inventive endeavor.
The upshot of all this is that is now possible to say with confidence
that the classical economic dogma that lies at the heart of intellectual
property law is a mistake.
The incentive theory is, and always has been, elegant. The simplicity and transparent logic of the incentive theory is one of its
strongest features. But the theory’s attractiveness should not be allowed to hide its very best quality—its falsifiability. The incentive
theory yields predictions about the world that can be tested. Specifically, the incentive theory predicts that economic actors will tend not [to] engage in economically valuable creativity and innovation without
external rewards. And, as it turns out, digitally networked technologies have been testing this prediction. The evidence is in, and it refutes the theory. What’s more, work in business-management studies
and the social sciences is putting together a new, more nuanced theoretical picture of innovation and creativity. That new theoretical understanding—while less elegant as a matter of theory—is manifestly
in line with empirical observations. The necessary implication is that
thinking about intellectual property must be completely revised.
--Eric E. Johnson, "Intellectual Property and the Incentive Fallacy,"
Florida State University Law Review 39, no. 3 (Spring 2012): 624-625.